NAVIGATING LINKEDIN
LINKEDIN: GETTING STARTED
Choose the right profile picture
Your profile picture is your calling card on LinkedIn: make sure the picture is recent and looks like you; make sure your face takes up around 60% of the photo (long-distance shots don’t stand out); wear what you would like to wear to work; and be sure to smile.
To edit your profile picture, click on your current image. Follow the same steps to update your background photo.
Make your headline more than just a job title
The description at the top of your profile page doesn’t have to just be a job title. Use the headline field to talk about your skills, your capabilities, and technical expertise.
Turn your summary into your story
The summary section briefly bullets your key professional and technical expertise. This is your chance to tell your own story, so don’t just use it to list your skills or the job titles you’ve had. Try to bring to life why those skills matter and the difference they can make to the people you work with. Don’t be afraid to invest some time, try a few drafts, and run your summary past people you know. This is your most personal piece of content marketing–it’s worth the effort.
Experience sections
These indicate key accomplishments and technologies utilized. Include Enterprise Projects in this section. Capstone Projects can be included in this section and/or in the projects section.
Education
The education section indicates your area of focus and expected graduation date.
Professional References
Ask your coworkers (e.g., your peers from your Enterprise Projects) or project sponsors if they are willing to provide a professional reference.
Quick Tips & Help
Be sure to like, forward, and comment on posts relevant to your field.
Share relevant content from your LinkedIn feed.
Grow your network by spreading the endorsement love.